The problem with buying commercial roofing leads
Lead marketplaces and pay-per-lead services exist because roofers are busy running crews, not running marketing. The trade-off is brutal. The lead is shared, so you are racing other contractors to the phone. The lead is unqualified, so half of them are homeowners with a leaking shingle roof. And the data belongs to the marketplace, so the day you stop paying, everything you learned about what works disappears with it.
A commercial roofing contractor does not need more leads. They need exclusive, qualified leads that show up with the property type and address already attached, delivered fast enough to call while the building owner is still thinking about the roof.
How exclusive commercial roofing leads actually get generated
There are three parts, and each one has to be built for roofing specifically.
1. Ads on your own ad account
The ads run on a Meta ad account you own. Creative is written for building owners and facility managers, not homeowners: replace-versus-coat comparisons, square-footage callouts, and plain-language offers for flat and low-slope roofs. Because the account is yours, every dollar of learning stays with you. If you ever part ways with the agency, the account, the audiences, and the winning ads stay put.
2. A funnel that qualifies before it rings
The ad sends the prospect to a single-screen page that asks four things before anyone picks up the phone: what kind of property it is, where it is, what the roof needs, and when. The page flags commercial properties and prioritizes them. You know whether it is a 40,000 square foot warehouse or a ranch house before you dial.
3. A CRM that texts you the lead in seconds
Every submission lands in a CRM you can log into, and the roofer gets a text with the name, number, property, and the exact ad that produced it. That last part matters more than it sounds. When you can trace a $60,000 reroof back to one specific ad, you scale that ad on math instead of a guess.
What it produced: $6,341 in ads, $500,000+ in roofing jobs
One commercial roofing contractor in Alabama ran this exact system. Lifetime ad spend on the account was $6,341.29. The contractor reports more than $500,000 in roofing jobs closed from those leads, a return of roughly 78 times spend. Every number comes from the contractor's books and the CRM, not from a pixel. Read the full case study.
Why one roofer per state
The system only works if you are not bidding against yourself. We build it for one roofing contractor per state. When your state is taken, it is taken. That exclusivity is also why we can put a guarantee in writing: $100,000 in new roofing jobs in your first 60 days, or you don't pay the retainer.
Who this is for
- Commercial roofing contractors anywhere in the United States with at least one crew ready to take on more work.
- Roofers who do both commercial and residential and want the commercial share to grow.
- Contractors who have been burned by shared-lead services and want to own their pipeline.
Frequently asked questions about commercial roofing leads
What is a commercial roofing lead?
A commercial roofing lead is a property owner, facility manager, or property management company that has raised their hand about a roof on a non-residential building: a warehouse, retail strip, office, church, school, or industrial facility. A qualified commercial lead includes the property type, the address, what they need (replacement, repair, coating, inspection), and their timeline.
How much does a commercial roofing lead cost?
Shared-lead marketplaces typically charge $100 to $400 per commercial roofing lead and sell the same lead to several contractors. Running ads on your own account, cost per lead depends on your market and creative, but you own the lead exclusively and the data stays in your CRM. One Alabama contractor turned $6,341 in lifetime ad spend into more than $500,000 in roofing jobs.
Are commercial roofing leads better than residential?
Commercial jobs are larger and often repeat (a property manager with ten buildings is worth far more than one homeowner), but the sales cycle is longer and the decision maker is harder to reach. Most roofers we work with do both. The system is tuned for commercial and handles the residential lane too.
How fast do I get the lead?
Seconds. When the form is submitted, the CRM texts the roofer the name, number, property type, and the exact ad that produced the lead. Speed-to-lead is the single biggest factor in whether a commercial lead converts.
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