The offer
What exactly do you build?
Three things, working as one system: Meta ads running on an ad account you own, a single-screen funnel that qualifies the property before the phone rings, and a CRM that texts you every lead in seconds with the exact ad that produced it. We set it up, run it, and report on CRM numbers.
What does it cost?
A one-time setup to build your system, then a monthly retainer to run it. Ad spend is separate and paid directly to Meta from your own account. Exact numbers are given on the call because they depend on your market and how many crews you need to feed.
How does the guarantee work?
If $100,000 in new roofing jobs is not in your pipeline within your first 60 days, you don't pay the retainer. We can put that in writing because you are the only roofer we work with in your state and because every lead is tracked from ad to CRM.
Why only one roofer per state?
Because the system only works if you are not bidding against yourself. Running the same offer for two roofers in the same market would raise both of their costs and split the leads. When your state is taken, it is taken.
Leads and quality
Are the leads exclusive?
Yes. They come from ads on your account, land on your funnel, and go into your CRM. Nobody else ever sees them.
How do I know the leads are real?
Every lead answers four questions before it reaches you: property type, address, what the roof needs, and when. It lands in your CRM with a name, number, and the ad that brought it in. We report CRM counts, never pixel estimates.
I do residential too. Does that matter?
No. Most roofers we work with do both. The system is tuned for commercial because that is where the margin is, and the Alabama result came from commercial work, but residential leads come through flagged so you know what you are dialing.
How fast do leads reach me?
Seconds. The CRM texts you the moment the form is submitted. Speed-to-lead is the biggest factor in whether a commercial lead turns into a walk-through.
Ownership and control
Who owns the ad account?
You do. We are granted access to run it. Your pixel data, audiences, winning ads, and history stay with you if we ever part ways.
Can I log into the CRM?
Yes. Every lead, every note, and the ad that produced it lives in a CRM you can open any time. Nothing is hidden behind a monthly report.
What if I already have a website?
Keep it. The funnel is a separate single-purpose page built to convert ad traffic. Your website keeps doing what it does.
Getting started
What happens on the free call?
Fifteen minutes. We ask about your market, your crews, and what you mostly roof, then give you a straight answer on whether we would be a fit and whether your state is still open. No pressure and no pitch deck.
Where do you work?
Anywhere in the United States. We take one roofing contractor per state, so the only question is whether your state is still open.
How long does setup take?
Ads, funnel, and CRM are typically live within two weeks of the kickoff. The 60-day guarantee clock starts when the ads go live.
Still have a question? Ask it on the call.
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